Summary
In April to May 2016, Maisha Digital embarked on its very first crowdfunding campaign: To raise $10,000 for Ghana's a swimming team that could represent Ghana in The Rio 2016 Olympics later that year. 

Premise
Ophelia Swayne was Ghana's fastest female swimmer in 2016 as per all local events. Her brother was the 2nd fastest male swimmer and her sister was the 2nd fastest female swimmer in the Country. However, neither had been selected to represent Ghana at the Rio2016 Olympics. Maisha Digital's client, a personal investor in Ophelia's swimming campaign, sought to remedy this oversight by organizing a crowdfunding campaign to get the trio the Olympic-standard equipment and visas required to compete in a swimming meet in Romania in May of the same, in time have an international record that would allow them to represent Ghana in the Olympics.

The challenge however was that swimming as a competitive sport had not drawn as much attention in Ghana as football or boxing, so it would take an effective campaign to capture the attention of Ghanaians, in order to raise funding for Ophelia's team. More concerning however was the air of cynicism still in Ghana regarding national sports following a loss of faith in the Patriotic mettle of Ghana's football team and general corruption in the football federation following a $3 million dollar scandal at the world cup two years earlier. 

To ensure the effects of this cynicism did not affect how the campaign was perceived or wane interest in supporting the swimming team, the Maisha team decided on a face for the  campaign, Ophelia Swayne, then 21, and the oldest of three children who were top swimmers in Ghana. Ophelia was built to swim, active on social media, and Ghana's fastest female swimmer. Campaign brand set, it was necessary to translate Ophelia's magic into an animated character that audience could emotionally connect with. The Maisha team decided to use its then yet-to-be tested Kelewele animation suite to present a likeness of Ophelia that would be in each Explainer video for the campaign. Maisha developed the primary pitch video using its tried and tested Graphic and Times Explainer video,  

At the time, Maisha Africa did not have its own Crowdfunding platform and relied on GoFundMe, where the campaign still resides.